Updated September 30, 2026 · SmartHomeCue Editorial Team
Devola vs Pure Enrichment
Devola vs Pure Enrichment: the differences
| Compare | Devola ReviewSee alternativesSee alternatives |  Pure Enrichment |
|---|---|---|
| Reference models | DV12L, DV20L, DV25L | PureZone Mini Portable Air Purifier, PureZone Elite 4-in-1 True HEPA Air Purifier, PureZone Turbo Smart Air Purifier |
| Price from | £53.96 | $32.99 |
| Clean air delivery rate (m³/h) | 180 | 203.88Higher |
| Extraction per day (l/day) | 12 to 25Higher | 0.59 |
| Water tank (l) | 4Higher | 1.5 |
| Power use (W) | 378 | 46Lower |
| Warranty | 2 years | 5 yearsHigher |
| Room size (m²) | Not confirmed | 92 |
| Filter cost per year | Not confirmed | $43.98 to $99.98 |
| Filter change interval | Not confirmed | 6 months |
| Extraction test conditions | operating range 5-35 degrees C, extraction quoted in temperatures as low as 5 degrees | Not confirmed |
| Mobile app | Yes | Not confirmed |
| Markets | GB | Not confirmed |
Same on both: Quietest noise level (dB) (36).
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Key differences
- Pure Enrichment scores higher overall: 9.2 vs 9.0.
- Clean air delivery rate (m³/h) is higher at Pure Enrichment: 203.88 vs 180.
- Extraction per day (l/day) is higher at Devola: 12 to 25 vs 0.59.
- Water tank (l) is higher at Devola: 4 vs 1.5.
- Power use (W) is lower at Pure Enrichment: 46 vs 378.
- Warranty is higher at Pure Enrichment: 5 years vs 2 years.
- Support channels: only Devola offers Chat.
- Products: only Devola offers Fan.
- Products: only Pure Enrichment offers Humidifier.
- Filter types: only Pure Enrichment offers Uv, Ioniser.
Our verdict on each
Devola
Devola suits UK households that want drying and air cleaning from a single brand without paying flagship prices, and its spread of purifiers, dehumidifiers and fans makes it easy to start small. Entry sits at £53.96, with a 2 year warranty behind the units.
Pure Enrichment
Pure Enrichment suits households that want one brand covering purifiers, dehumidifiers and humidifiers at a low starting price of $32.99. Buyers in large open plan rooms should look past it, since the rated clean air delivery is 203.88 m³/h and room coverage is 92 m².
Score breakdown
| Area | Devola | Pure Enrichment |
|---|---|---|
| Cost | 9.2Entry price of £53.96 undercuts the €127.49 typical across brands tracked here, which is where the cost score comes from. | 9.7HigherCost rests on a low starting price of $32.99 and ranked filter spending of $43.98 to $99.98 a year. |
| Offer | 8.8HigherPurifiers, dehumidifiers and fans (purifier, dehumidifier and fan) with hepa h13 and carbon filters, a mobile app and a 2 year warranty in one range. | 8.7Offer spans purifier, dehumidifier and humidifier types with hepa h13, carbon and uv and 5 year cover. |
| Trust | 9.0Sold by Love Shopping Direct Limited in GB since 2008, with support through email, phone and chat behind it. | Not confirmed |
Licences and countries
| Country | Devola | Pure Enrichment |
|---|---|---|
| Headquarters | United Kingdom | Not confirmed |
How the counts compare
| Fact | Devola | Pure Enrichment |
|---|---|---|
| Clean air delivery rate (m³/h) | 180 | 203.88 |
| Quietest noise level (dB) | 36 | 36 |
| Extraction per day (l/day) | 12 to 25 | 0.59 |
| Water tank (l) | 4 | 1.5 |
| Power use (W) | 378 | 46 |
| Warranty | 2 years | 5 years |
A third option
AlorairCrawlspace has extraction per day (l/day) at 35, against 12 to 25 for Devola and 0.59 for Pure Enrichment.
AlorairCrawlspace reviewHow they place
| Ranking | Devola | Pure Enrichment |
|---|---|---|
| Air purifiers | 26 of 55 | 15 of 55 |
| Dehumidifiers | 14 of 27 | 8 of 27 |
Every fact side by side
| Fact | Devola | Pure Enrichment |
|---|---|---|
| Products | Purifier, Dehumidifier, Fan | Purifier, Dehumidifier, Humidifier |
| Filter types | Hepa h13, Carbon | Hepa h13, Carbon, Uv, IoniserCovers more |
| Legal entity | Love Shopping Direct Limited | Bear Down Brands, LLC |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2008 | Not confirmed |
| Support channels | Email, Phone, Chat, Help centreCovers more | Email, Phone, Help centre |
Where each stands against the rest
| Fact | Devola | Pure Enrichment | Median |
|---|---|---|---|
| Clean air delivery rate (m³/h) | 180lowest quarter | 203.88lowest quarter | 424.925 |
| Room size (m²) | Not confirmed | 92below the median | 124 |
| Filter cost per year | Not confirmed | $43.98 to $99.98lowest quarter | $79.60 |
| Filter change interval | Not confirmed | 6 monthsbelow the median | 12 months |
| Quietest noise level (dB) | 36above the median | 36above the median | 25 |
| Extraction per day (l/day) | 12 to 25above the median | 0.59lowest quarter | 23.66 |
Median across 65 listed brands.
Pros and cons
Devola
Pros
- Entry price of £53.96 sits under the €127.49 that most brands in this comparison start at, so the range is an approachable first air treatment purchase.
- Purifiers, dehumidifiers and fans sit in the same range (purifier, dehumidifier and fan), where Clarifion lists purifiers only (purifier).
- Support runs through email, phone and chat, so help is available by phone and live chat as well as by email.
Cons
- Clean air delivery of 180 m³/h is modest, so a large open-plan room needs more than a single unit.
- Power draw of 378 W on the compressor models is high, so a room left running day and night adds to the electricity bill.
- A 4-litre water tank means repeated emptying in a house that stays damp.
Pure Enrichment
Pros
- Entry pricing of $32.99 puts the range below the air purifier field entry median of €136.80.
- Covers purifier, dehumidifier and humidifier types, so one maker handles damp air and dirty air.
- Filter layers list hepa h13, carbon and uv, so a single tower handles particles and odour.
Cons
- Clean air delivery of 203.88 m³/h sits below the purifier field median of 437.43 m³/h, so large rooms need longer run times.
- Replacement filters run $43.98 to $99.98 a year, and the top of that range is well above the field cartridge median of €44.42.
- A 6 month filter change interval means frequent filter handling and extra spend.
Who each suits
Devola
Who it suits
- UK households dealing with damp and mould risk who want drying and filtration from a single brand at a low starting price.
- Renters and owner occupiers who need a quiet background machine, given a noise floor of 36 dB.
- Shoppers who want app control and phone support without stepping up to a premium purifier.
Who should look elsewhere
- Anyone chasing strong airflow for a large room should weigh Vornado Air instead, since clean air delivery of 180 m³/h is modest.
- Buyers outside GB should look for a locally supported brand, as Devola's support and returns run through a UK operation.
- Shoppers who want humidification in the same range should pick Vornado Air, which lists humidifiers alongside purifiers and fans (purifier, humidifier and fan).
Pure Enrichment
Who it suits
- Homeowners and renters who want purifier, dehumidifier and humidifier units from one maker
- Bedrooms and medium rooms where quiet running matters, given a low noise level of 36 dB
- Shoppers who want long cover, with a warranty of 5 years
Who should look elsewhere
- Large open plan homes that need clean air delivery well above 203.88 m³/h
- Damp basements or whole floor drying, where 0.59 litres a day is too small
- Buyers who want the lowest ongoing filter bill, since filters cost $43.98 to $99.98 a year
Current offers
Devola
Current offer
Discount code
5% off all products for newsletter subscribers: 5%
Subscribe to the Devola newsletter by email; code issued on signup
Source, checked September 30, 2026
Country by country
| Country | Devola | Pure Enrichment |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
Devola
How much does a Devola machine cost?+
Devola publishes a single entry price of £53.96 for the range, and that is the figure to hold against the €127.49 that brands in this category typically start at. Because the range covers purifier, dehumidifier and fan, the same brand can cover a first purchase and a later replacement. Pricing is per unit rather than tiered, so there is a clear step between the cheapest machine and the compressor models.
What does it cost to keep running?+
The running cost sits in two places: the filters, listed as hepa h13 and carbon, and electricity. The compressor dehumidifiers draw 378 W, so a unit left on in a persistently damp room is the main ongoing expense to plan for. A 2 year warranty covers the machine itself, which takes some of the risk out of the early months.
Pure Enrichment
What does a Pure Enrichment purifier cost to buy?+
The range starts at $32.99, which is well under the air purifier field entry median of €136.80. Entry buyers get a purifier, but the ongoing filter bill matters more than the ticket, and filters cost $43.98 to $99.98 a year across the range.
What are the running costs for filters and power?+
Replacement filters run $43.98 to $99.98 a year, with a 6 month change interval, so filters are the main ongoing cost. The purifier draws 46 W, and the low noise level of 36 dB means it can stay on low in a bedroom without becoming intrusive.