Updated September 30, 2026 · SmartHomeCue Editorial Team
Duux vs Pure Enrichment
What sets them apart
| Compare |  Duux |  Pure Enrichment |
|---|---|---|
| Reference models | Bora 12L Dehumidifier, Bora Smart 20L Dehumidifier, Bora Smart 30L Dehumidifier | PureZone Mini Portable Air Purifier, PureZone Elite 4-in-1 True HEPA Air Purifier, PureZone Turbo Smart Air Purifier |
| Price from | £39.99 | $32.99 |
| Room size (m²) | 40 | 92Higher |
| Extraction per day (l/day) | 20Higher | 0.59 |
| Water tank (l) | 4Higher | 1.5 |
| Power use (W) | 20 to 315Lower | 46 |
| Warranty | 2 years | 5 yearsHigher |
| Clean air delivery rate (m³/h) | Not confirmed | 203.88 |
| Filter cost per year | Not confirmed | $43.98 to $99.98 |
| Filter change interval | Not confirmed | 6 months |
| Mobile app | Yes | Not confirmed |
| Markets | GB | Not confirmed |
Same on both: Quietest noise level (dB) (36).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Pure Enrichment scores higher overall: 9.2 vs 9.1.
- Room size (m²) is higher at Pure Enrichment: 92 vs 40.
- Extraction per day (l/day) is higher at Duux: 20 vs 0.59.
- Water tank (l) is higher at Duux: 4 vs 1.5.
- Power use (W) is lower at Duux: 20 to 315 vs 46.
- Warranty is higher at Pure Enrichment: 5 years vs 2 years.
- Products: only Duux offers Fan.
- Products: only Pure Enrichment offers Purifier.
- Filter types: only Pure Enrichment offers Hepa h13, Uv, Ioniser.
Our verdict on each
Duux
Duux suits UK households drying a damp bedroom or a small sitting room: the Bora Smart moves 20 litres a day a day and the range starts at £39.99. Room coverage of 40 m² is the ceiling, so buyers drying larger spaces should weigh a brand with a wider range.
Pure Enrichment
Pure Enrichment suits households that want one brand covering purifiers, dehumidifiers and humidifiers at a low starting price of $32.99. Buyers in large open plan rooms should look past it, since the rated clean air delivery is 203.88 m³/h and room coverage is 92 m².
Score breakdown
| Area | Duux | Pure Enrichment |
|---|---|---|
| Cost | 9.4Entry price of £39.99 opens below the dehumidifier entry median of €108.42. | 9.7HigherCost rests on a low starting price of $32.99 and ranked filter spending of $43.98 to $99.98 a year. |
| Offer | 8.8HigherA mobile app, a dehumidifier, humidifier and fan range and 2 years of warranty cover the offer. | 8.7Offer spans purifier, dehumidifier and humidifier types with hepa h13, carbon and uv and 5 year cover. |
Pick Duux if, pick Pure Enrichment if
Pick Duux if extraction per day (l/day), water tank (l), and power use (w) matter most.
Pick Pure Enrichment if cost, room size (m²), and warranty matter most.
A third option
AlorairCrawlspace has extraction per day (l/day) at 35, against 20 for Duux and 0.59 for Pure Enrichment.
AlorairCrawlspace reviewSources behind this comparison
Duux
- duux.co.uk: 14 facts, checked September 30, 2026
Pure Enrichment
- pureenrichment.com: 15 facts, checked September 30, 2026
How they place
| Ranking | Duux | Pure Enrichment |
|---|---|---|
| Dehumidifiers | 12 of 27 | 8 of 27 |
Every fact side by side
| Fact | Duux | Pure Enrichment |
|---|---|---|
| Products | Dehumidifier, Humidifier, Fan | Purifier, Dehumidifier, Humidifier |
| Filter types | Carbon | Hepa h13, Carbon, Uv, IoniserCovers more |
| Legal entity | Stearn Electric Co. Ltd T/A Beam Group | Bear Down Brands, LLC |
| Support channels | Email, Phone, Help centre | Email, Phone, Help centre |
Where each stands against the rest
| Fact | Duux | Pure Enrichment | Median |
|---|---|---|---|
| Clean air delivery rate (m³/h) | Not confirmed | 203.88lowest quarter | 424.925 |
| Room size (m²) | 40lowest quarter | 92below the median | 124 |
| Filter cost per year | Not confirmed | $43.98 to $99.98lowest quarter | $79.60 |
| Filter change interval | Not confirmed | 6 monthsbelow the median | 12 months |
| Quietest noise level (dB) | 36above the median | 36above the median | 25 |
| Extraction per day (l/day) | 20below the median | 0.59lowest quarter | 23.66 |
Median across 65 listed brands.
Pros and cons
Duux
Pros
- The Bora Smart removes 20 litres a day a day, which suits a damp bedroom or a small sitting room.
- The starting price of £39.99 sits below the dehumidifier entry median of €108.42 across the brands compared here.
- Support runs on email, phone and help centre, so a fault can go straight to a phone line rather than an inbox.
Cons
- Its 40 m² room rating sits well below the dehumidifier median of 194.09 m², and Duux places 45 of 54 on that measure.
- The only filter listed is carbon, so treat the Bora line as a moisture job rather than a particle one.
- Shipping information lists GB and no other market, so buyers outside the UK are out of luck.
Pure Enrichment
Pros
- Entry pricing of $32.99 puts the range below the air purifier field entry median of €136.80.
- Covers purifier, dehumidifier and humidifier types, so one maker handles damp air and dirty air.
- Filter layers list hepa h13, carbon and uv, so a single tower handles particles and odour.
Cons
- Clean air delivery of 203.88 m³/h sits below the purifier field median of 437.43 m³/h, so large rooms need longer run times.
- Replacement filters run $43.98 to $99.98 a year, and the top of that range is well above the field cartridge median of €44.42.
- A 6 month filter change interval means frequent filter handling and extra spend.
Who each suits
Duux
Who it suits
- Households in the UK with damp in a bedroom, a box room or a home office, where a modest machine is enough.
- Renters who want a single appliance with app control rather than a full air-care range to choose from.
- Buyers who want a phone route on a warranty claim, since support runs on email, phone and help centre.
Who should look elsewhere
- Large open-plan homes, where 40 m² coverage is small beside the category median of 194.09 m².
- Shoppers wanting purification and moisture from one brand: Exquisit lists purifier, dehumidifier and humidifier, against Duux's dehumidifier, humidifier and fan.
- Anyone buying outside the UK, since shipping information lists GB only.
Pure Enrichment
Who it suits
- Homeowners and renters who want purifier, dehumidifier and humidifier units from one maker
- Bedrooms and medium rooms where quiet running matters, given a low noise level of 36 dB
- Shoppers who want long cover, with a warranty of 5 years
Who should look elsewhere
- Large open plan homes that need clean air delivery well above 203.88 m³/h
- Damp basements or whole floor drying, where 0.59 litres a day is too small
- Buyers who want the lowest ongoing filter bill, since filters cost $43.98 to $99.98 a year
Country by country
| Country | Duux | Pure Enrichment |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
Duux
How much does the cheapest Duux cost?+
Duux lists a starting price of £39.99 in GBP. Dehumidifier entry prices across the brands in this comparison sit around €108.42, so Duux opens below the middle of the field. Anything higher up the Bora range sits in different territory, so the ticket you see at the top of the range is not the ticket this ranking reflects.
Where does Duux ship?+
Shipping information lists GB, which makes Duux a UK order rather than a pan-European one. Support for a UK unit runs on email, phone and help centre, and that matters if you are outside the market, since the same routes are the ones a warranty claim would use.
Pure Enrichment
What does a Pure Enrichment purifier cost to buy?+
The range starts at $32.99, which is well under the air purifier field entry median of €136.80. Entry buyers get a purifier, but the ongoing filter bill matters more than the ticket, and filters cost $43.98 to $99.98 a year across the range.
What are the running costs for filters and power?+
Replacement filters run $43.98 to $99.98 a year, with a 6 month change interval, so filters are the main ongoing cost. The purifier draws 46 W, and the low noise level of 36 dB means it can stay on low in a bedroom without becoming intrusive.