Dyson review
Updated September 30, 2026 · SmartHomeCue Editorial Team · Facts checked September 30, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Dyson suits readers who want one name to cover floor care, from robot machines to sticks and uprights, and who will pay for the top of the range. Flagship pricing has a €492.95 midpoint against a €127.49 entry point, so the brand spans both ends of the market.
Key facts
- Best for
- Buyers who want a single floor care brand for robot, stick and upright cleaning, and who will pay for the top of the range.
- Reference models
- 360 Vis Nav, 360 Heurist, V15 Detect, Gen5Detect (Source, checked September 30, 2026)
- Legal entity
- Dyson Limited (Source, checked September 30, 2026)
- Headquarters
- Singapore (Source, checked September 30, 2026)
- Founded
- 1991 (Source, checked September 30, 2026)
- Products
- Robot vacuum, Stick, Upright
- Official website
- dyson.at
Air treatment
- Reference models
- 360 Vis Nav, 360 Heurist, V15 Detect, Gen5Detect (Source, checked September 30, 2026)
- Legal entity
- Dyson Limited (Source, checked September 30, 2026)
- Headquarters
- Singapore (Source, checked September 30, 2026)
- Founded
- 1991 (Source, checked September 30, 2026)
- Products
- Robot vacuum, Stick, Upright
Pros and cons
Pros
- Three product types under one name, covering robot vacuum, stick and upright, with the reference models in 360 Vis Nav, 360 Heurist, V15 Detect, Gen5Detect spanning robot machines and sticks
- Suction runs high, with a 15,000 Pa midpoint and a 50,000 Pa ceiling across the range
- Robot machines often dock and self empty, at 84.2%, with mop lift sitting at a 12 mm midpoint
- Air purification starts low, with a €96.46 midpoint and HEPA filtration on 84.2% of purifiers
- An established operator, Dyson Limited, trading since 1991
Cons
- Entry pricing spreads widely, from a €79.83 lower quartile to a €267.29 upper quartile, so a budget buyer faces a steep step up
- Self emptying covers most of the robot range at 84.2%, so a robot outside that share needs emptying by hand
- Mopping setups differ across the robots, with roller mopping on 25.5% and spinning mopping on 21.8%, so mop type is worth confirming per model
- Philips covers robot vacuums and wet dry floor care in robot vacuum and wet dry, so buyers after a wet dry machine have more names to check
Who it suits
- Households that want robot, stick and upright machines from one maker, matching robot vacuum, stick and upright
- Buyers who read suction figures closely, since the range climbs to a 22,500 Pa upper quartile mark
- People adding air purification, where room coverage sits at a 153.29 m² midpoint
Who should look elsewhere
- Shoppers who want wet dry or handheld floor care, which Philips and Ewbank cover in robot vacuum and wet dry and robot vacuum, stick and upright
- Buyers on a tight budget, since entry pricing runs from €79.83 to €1,568.95, and Daewoo Electricals and Ewbank list the same robot, stick and upright formats in robot vacuum, stick and upright and robot vacuum, stick and upright
- Buyers who want a robot vacuum and wet dry machine in one maker, since Philips focuses on that pairing in robot vacuum and wet dry while Dyson spreads across robot vacuum, stick and upright
Who runs it
Dyson trades as Dyson Limited and is headquartered in Singapore, so the company behind the machines sits outside the UK while buyers shop here. It has traded since 1991, which is a long record for a floor care brand. That record is part of what you buy when a robot or stick machine still needs support, spares and firmware years after the purchase date.
How Dyson compares
Arno
BlazeVideo DE
Frequently asked questions
What kinds of floor care machines does Dyson make?+
Dyson covers robot, stick and upright formats, listed in robot vacuum, stick and upright. The reference models in 360 Vis Nav, 360 Heurist, V15 Detect, Gen5Detect span robot machines and stick vacuums, so the lineup sits under one roof rather than across separate makers. Philips takes a different mix, with robot vacuum and wet dry.
What does a Dyson cost at the entry level?+
Entry pricing has a €127.49 midpoint, with a €79.83 lower quartile and a €267.29 upper quartile. The full spread runs from €10.52 to €1,568.95, so the cheapest and the dearest machines sit a long way apart on the same range.
How much do the top Dyson models cost?+
Flagship pricing has a €492.95 midpoint and climbs to €6,386.19 at the top of the range. Entry and flagship are separate tiers, so the cheaper end and the premium end are two different decisions rather than one price band to average out.
How strong is the suction on Dyson vacuums?+
Maximum suction has a 15,000 Pa midpoint, with a 1,800 Pa floor and a 50,000 Pa ceiling. The spread is wide, so suction behaves like a range within the range and the figure for the machine you actually want matters more than the brand average.
Do Dyson robot vacuums empty their own bins?+
Self emptying is common, appearing on 84.2% of the range, so most robots empty at the dock. Mopping varies alongside it, from pad mopping on 36.4% to roller mopping on 25.5%, which changes how much your hands are involved.
What do the air purifiers cost and what size rooms do they cover?+
Purifier pricing has a €96.46 midpoint and a €0.89 floor. Room coverage sits at a 153.29 m² midpoint, and clean air delivery has a 429.85 m³/h midpoint reaching 1,500 m³/h at the top of the range.
What do purifier filters cost to keep up?+
Filter cost per year has a €80.67 midpoint and reaches €239.40 at the top. Changes come round at a 6-month midpoint, so the running cost is worth adding to the purchase price before you choose a machine.
Which certifications appear on Dyson purifiers?+
HEPA filtration appears on 84.2% of the purifier range, with carbon filters on 76.3%. Energy Star certification covers 72.7% of purifiers, and a smaller share carry AHAM Verifide at 40.9%.
Who is behind Dyson and where is it based?+
Dyson trades as Dyson Limited and is headquartered in Singapore. It has traded since 1991, and that standing is the background to weigh when a floor care machine needs support, spares or firmware years after the purchase.
Which other floor care brands should I compare?+
Daewoo Electricals lists robot, stick, upright, wet dry and handheld machines in robot vacuum, stick and upright, and Ewbank lists the same mix in robot vacuum, stick and upright. Philips takes a different route with robot vacuum and wet dry. Compare formats first, then prices at entry and at the top of the range.
Sources
- en.wikipedia.org/wiki/Dyson_(company) checked September 30, 2026
Backs: Founded, Headquarters, Legal entity
“Founded 8 July 1991”
- en.wikipedia.org/wiki/List_of_Dyson_products checked September 30, 2026
Backs: Products, Reference models
“Current models: Upright, Cordless, Robot Vacuums”
Compiled from 2 source pages, checked September 30, 2026. We did not open an account.
Not confirmed yet: Entry price, Flagship price, Top suction (Pa), Self-empty dock, Mop type.
Dyson
Buyers who want a single floor care brand for robot, stick and upright cleaning, and who will pay for the top of the range.