Haier review

Updated September 30, 2026 · SmartHomeCue Editorial Team · Facts checked September 30, 2026

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Our verdict

Haier suits households in GB and IE who want air fryers, blenders and food processors from one brand, plus cordless vacs, without paying for a multicooker setup. Blenders start at £29 and cordless vacs sit at £229.99, so the way in is cheap for a range that also runs a spare parts shop.

Key facts

Best for
Low starting prices across air fryers, blenders and food processors with app control and long parts supply.
Reference models
I-Master Series 5 HAF5TWA3 001, I-Master Series 3 HAF3ADW 001, I-Master Series 7 HBL7W5 001 (Source, checked September 30, 2026)
Price from
£29 (Source, checked September 30, 2026)
Capacity (l)
7 (Source, checked September 30, 2026)
Power (W)
2,000 (Source, checked September 30, 2026)
Cooking programmes
9 (Source, checked September 30, 2026)
Dishwasher-safe parts
Yes (Source, checked September 30, 2026)
Mobile app
Yes (Source, checked September 30, 2026)
Warranty
2 years (Source, checked September 30, 2026)
Spare parts shop
Yes (Source, checked September 30, 2026)
Markets
GB, IE (Source, checked September 30, 2026)
Legal entity
Haier Smart Home UK&I Ltd (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
1984 (Source, checked September 30, 2026)
Support channels
Phone, Help-centre (Source, checked September 30, 2026)
Products
Air fryer, Blender, Food processor
Official website
haier-europe.com

Home appliances

Reference models
I-Master Series 5 HAF5TWA3 001, I-Master Series 3 HAF3ADW 001, I-Master Series 7 HBL7W5 001 (Source, checked September 30, 2026)
Price from
£29 (Source, checked September 30, 2026)
Energy class
A (Source, checked September 30, 2026)
Capacity
9 kg (Source, checked September 30, 2026)
Dimensions
85x59.5x49.7 cm (Source, checked September 30, 2026)
Warranty
2 years (Source, checked September 30, 2026)
Spare parts period
10 years (Source, checked September 30, 2026)
Installation offered
Yes (Source, checked September 30, 2026)
Installation fee
£20 (Source, checked September 30, 2026)
Mobile app
Yes (Source, checked September 30, 2026)
Markets
GB, IE (Source, checked September 30, 2026)
Legal entity
Haier Smart Home UK&I Ltd (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
1984 (Source, checked September 30, 2026)
Support channels
Phone, Help-centre (Source, checked September 30, 2026)
Products
Air fryer, Blender, Food processor

Floor care

Reference models
I-Master Series 5 HAF5TWA3 001, I-Master Series 3 HAF3ADW 001, I-Master Series 7 HBL7W5 001 (Source, checked September 30, 2026)
Entry price
£229.99 (Source, checked September 30, 2026)
Flagship price
£399.99 (Source, checked September 30, 2026)
Runtime
100 (Source, checked September 30, 2026)
Dust bin capacity (ml)
700 (Source, checked September 30, 2026)
Warranty
2 years (Source, checked September 30, 2026)
Spare parts shop
Yes (Source, checked September 30, 2026)
Markets
GB, IE (Source, checked September 30, 2026)
Legal entity
Haier Smart Home UK&I Ltd (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
1984 (Source, checked September 30, 2026)
Support channels
Phone, Help-centre (Source, checked September 30, 2026)
Products
Air fryer, Blender, Food processor

Apps and profiles

Elsewhere
WikidataWikipediaLinkedInX

Pros and cons

Pros

  • Dishwasher safe parts and a mobile app come together on the air fryer, while 5% of the 376 brands here skip dishwasher safe parts and 11.7% skip the app.
  • A spare parts shop is open and parts are listed for 10 years, so keeping an appliance going does not depend on how long the box is kept.
  • Cordless vacs run £229.99 at the entry model and £399.99 at the flagship, with 100 minutes of runtime and a 700 ml bin.
  • The washer line is a 9 kg load at energy class A, and installation is offered for £20 if you do not want to move it yourself.

Cons

  • Cover runs 2 years against 10 years of parts supply, so the first replacement part can easily outlive the guarantee.
  • Support runs on phone and help centre, so email and live chat are not routes for a question about a busy period or a part number.
  • The preset program count of 9 ranks 29 of 60 brands, so the app matters more here than the number of presets.
  • Basket capacity of 7-litre sits at 31 of 69 brands, which is mid field rather than the wide end of the shelf.

Ready to try Haier?

Scored 9.1 / 10 by SmartHomeCue.

See alternatives

Who it suits

  • Households in GB and IE who want air fryers, blenders and food processors under one brand name.
  • Cooks who put dishwasher safe parts and app control above a long list of preset programs.
  • Vacuum buyers budgeting around £229.99 with 100 minutes of runtime in mind.

Who should look elsewhere

  • Multicooker cooks: GASTROBACK and Chef iq both list multicookers, while Haier covers air fryer, blender and food processor.
  • Stand mixer shoppers: Daewoo Electricals and GASTROBACK list stand mixers, a type missing from the Haier range.
  • Buyers who want email or chat support: Haier support runs on phone and help centre.

Core features

The Haier air fryer gives you 7 litres of basket with 9 preset programs, so weeknight cooking needs little planning. Dishwasher safe parts are listed for the range, which shortens the clean up after a fryer run, and a mobile app is included so programs can be started away from the kitchen. Cover runs 2 years, and a spare parts shop is open for models in the line. App control and dishwasher safe parts together are the pairing that separates this brand from cheaper kitchen sets, since program count is close to the middle of the field.

How it compares on our data

Across the brands ranked here, Haier sits mid field on capacity, at 31 of 69, so a wider basket is available elsewhere. Starting price is the stronger side: 20 of 87 brands start higher, which says more about the whole kitchen range than any single appliance. Program count lands at 29 of 60, a shade under the middle. Read together, the picture is a brand that competes on what a first appliance costs rather than on the biggest numbers printed on the box.

The company behind it

Buyers in GB and IE deal with Haier Smart Home UK&I Ltd, the entity behind the Haier name in this market, with headquarters in GB and a founding year of 1984. Support runs on phone and help centre, so a call or a help centre article covers most questions without an account. Warranty cover applies across the same markets, and spare parts are sold directly from the same company, which is what decides whether a second appliance is an easy buy. Kitchen and floorcare products both sit under that one entity, so support does not change with the product.

How Haier compares

Where Haier is available

Available
Ireland, United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much is the cheapest Haier appliance?+

Blenders in the collection start at £29, which puts Haier at 20 of 87 brands on starting price. The air fryer and food processor lines sit above that floor. Cordless vacs run £229.99 at the entry model and £399.99 at the flagship, so a blender is the cheapest way into the range.

Is there anything to pay after buying, such as a monthly fee?+

No recurring charge is attached to these appliances, and the site median monthly monitoring cost is €0 with a median contract length of 0 months. The one cost after purchase is installation on the washer line, offered for £20, and that is optional.

Which air fryer models does Haier sell?+

Haier groups its air fryers into a series, running from an entry model through a mid model to a top model, and the range page names each one. The mid model carries 7 litres of basket, 9 preset programs, dishwasher safe parts and a mobile app as standard rather than as extras.

How long is the warranty, and can parts still be bought later?+

Cover runs 2 years, and a spare parts shop is open with parts availability listed for 10 years. Supply lasting well past the guarantee means a worn basket, seal or brush is a part to order rather than an appliance to replace.

Which countries can I buy Haier appliances in?+

The range is sold in GB and IE, and the company behind it is Haier Smart Home UK&I Ltd, headquartered in the United Kingdom. Cover, parts and support all run through that same entity, so a buyer in GB or IE deals with one company for air fryers, blenders, food processors and cordless vacs.

How do I contact Haier for support?+

Support runs on phone and help centre, so a phone call or a help centre article is the route. Email and live chat are not among the listed channels, so a question about a busy period or a part number is worth putting into one call, or searching for in the help centre first.

Does Haier sell multicookers?+

Not in the range shown, which covers air fryer, blender and food processor. GASTROBACK lists multicookers alongside air fryers, blenders, stand mixers and food processors, and Chef iq builds its range around the multicooker. If pressure cooking is the plan, compare those two instead.

What is in the cordless vacuum range?+

Cordless vacs run £229.99 at the entry model and £399.99 at the flagship, with 100 minutes of runtime and a 700 ml bin. The bin is modest, so keep the vacuum near a socket or plan to empty it mid clean rather than relying on one pass.

Sources

Compiled from 9 source pages, checked September 30, 2026. We did not open an account.

Haier

Low starting prices across air fryers, blenders and food processors with app control and long parts supply.

9.1/10See alternatives

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