Updated September 30, 2026 · SmartHomeCue Editorial Team
NEWLUX vs SharkNinja Australia
What sets them apart
| Compare |  NEWLUX |  SharkNinja Australia |
|---|---|---|
| Reference models | Chef Pot V170, Smart Chef V600, Smart Foodie V1400 Touch | Ninja Foodi Smart XL Grill & Air Fryer (AG551), Ninja Woodfire Electric BBQ Grill & Smoker (OG751), Ninja Luxe Cafe Pro Limited Edition by David Beckham (ES771BK), Ninja SLUSHi Max Smart Frozen Drink Maker (FS605BL) |
| Price from | €39.95 | A$8.99 |
| Cooking programmes | 17Higher | 6 |
| Markets | ES, PT | AU |
| Capacity (l) | 6 | Not confirmed |
| Power (W) | 1,000 | Not confirmed |
| Mobile app | Yes | Not confirmed |
| Warranty | 3 years | Not confirmed |
| Spare parts shop | Not confirmed | Yes |
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Key differences
- NEWLUX scores higher overall: 9.3 vs 9.2.
- Cooking programmes is higher at NEWLUX: 17 vs 6.
- Support channels: only NEWLUX offers Email, Phone.
- NEWLUX is available in 1 more country.
- Products: only SharkNinja Australia offers Blender, Food processor.
- Markets: only NEWLUX offers ES, PT.
- Markets: only SharkNinja Australia offers AU.
Our verdict on each
NEWLUX
NEWLUX suits buyers who want an air-fryer and a programmable multicooker from one seller, with nothing recurring to renew. The kitchen range starts at €39.95, and the multicooker runs 17 programs with a mobile app, so the case rests on cooking flexibility rather than a subscription.
SharkNinja Australia
SharkNinja Australia suits Australian households that want cooking, coffee and floor care from a single maker, and it holds an overall score of 9.2 on the site. The trade-off is depth in automated cooking: the range covers many appliance types, but its air fryer runs 6 programs.
Score breakdown
| Area | NEWLUX | SharkNinja Australia |
|---|---|---|
| Cost | 9.5Entry price of €39.95 and a flagship at €99.95, with nothing recurring to renew. | 9.8HigherCatalogue pricing starts at AUD 8.99; the coffee range runs AUD 999.99 at the entry point and AUD 1,199.99 at the flagship. |
| Offer | 9.4Higher17 programs on the multicooker, air fryer and multicooker in the range, and 3 years of cover. | 8.5Purifiers pair a hepa h13 filter with 23 to 130 square metres of coverage. |
| Trust | 9.0Named seller MARK JOINT VENTURE, S.L. in ES, dating to 1974, with support on email, phone and help centre. | Not confirmed |
How they place
| Ranking | NEWLUX | SharkNinja Australia |
|---|---|---|
| Air fryers and multicookers | 12 of 46 | 15 of 46 |
Which one suits you
Pick NEWLUX if offer and cooking programmes matter most.
Pick SharkNinja Australia if cost matter most.
A third option
Chef iQ has cooking programmes at 300, against 17 for NEWLUX and 6 for SharkNinja Australia.
Chef iQ reviewSources behind this comparison
NEWLUX
- newluxbrand.com: 13 facts, checked September 30, 2026
SharkNinja Australia
- sharkninja.com.au: 9 facts, checked September 30, 2026
Every fact side by side
| Fact | NEWLUX | SharkNinja Australia |
|---|---|---|
| Products | Air fryer, Multicooker | Air fryer, Multicooker, Blender, Food processorCovers more |
| Legal entity | MARK JOINT VENTURE, S.L. | SharkNinja Pty. Ltd. |
| Headquarters | Spain | Australia |
| Founded | 1974 | Not confirmed |
| Support channels | Email, Phone, Help centreCovers more | Help centre |
Floor care
| Fact | NEWLUX | SharkNinja Australia |
|---|---|---|
| Entry price | €39.95 | A$999.99 |
| Flagship price | €99.95 | A$1,199.99 |
| Top suction (Pa) | 20,000 | Not confirmed |
| Self-empty dock | Not confirmed | Yes |
| Mop type | Not confirmed | Pad |
| Runtime | Not confirmed | 70 |
| Dust bin capacity (ml) | 3,000 | Not confirmed |
Home appliances
| Fact | NEWLUX | SharkNinja Australia |
|---|---|---|
| Capacity | 15 kg | Not confirmed |
| Dimensions | 70x45x165 cm | Not confirmed |
Coffee machines
| Fact | NEWLUX | SharkNinja Australia |
|---|---|---|
| Machine types | Not confirmed | Espresso, Bean to cup |
| Built-in grinder | Not confirmed | Yes |
| Milk system | Not confirmed | Auto frother |
| Pod system | Not confirmed | None |
Air treatment
| Fact | NEWLUX | SharkNinja Australia |
|---|---|---|
| Room size (m²) | Not confirmed | 23 to 130 |
| Filter types | Not confirmed | Hepa h13 |
| Filter cost per year | Not confirmed | A$20 |
| Filter change interval | Not confirmed | 60 months |
Where each stands against the rest
| Fact | NEWLUX | SharkNinja Australia | Median |
|---|---|---|---|
| Capacity (l) | 6below the median | Not confirmed | 7.1 |
| Power (W) | 1,000lowest quarter | Not confirmed | 1,700 |
| Cooking programmes | 17highest quarter | 6lowest quarter | 9 |
| Warranty | 3 yearshighest quarter | Not confirmed | 2 years |
Median across 58 listed brands.
Pros and cons
NEWLUX
Pros
- The multicooker runs 17 programs, which places NEWLUX 8 of 60 on that spec.
- The range covers air fryer and multicooker, so a buyer can get an air-fryer and a multicooker without turning to a second supplier.
- Cover runs 3 years, and the range spans Chef Pot V170, Smart Chef V600, Smart Foodie V1400 Touch so buyers can step between models.
Cons
- Shipping covers ES and PT only, which narrows where the range can be bought directly.
- Bowl capacity of 6 l places NEWLUX at 35 of 69, so cooks feeding a crowd will want a larger bowl.
- Against GASTROBACK, which lists air fryer, multicooker and blender, the NEWLUX set of air fryer and multicooker leaves blending and mixing to another brand.
SharkNinja Australia
Pros
- A spare parts shop is offered, matching the 96.2% share of brands on the site that run one.
- A single maker covers air fryer, multicooker and blender and delivers to AU, so a broad kitchen refresh can sit with one seller.
- Robot vacuums in the range come with a self empty dock, and cordless stick models run for 70 minutes at a stretch.
Cons
- Programme depth is modest: the air fryer runs 6 programs against a 9.5 median here, and the brand sits 46 of 60 on that measure.
- Support runs on a help centre only, while 65.4% of brands on the site offer phone support.
- There is no capsule option, since the pod system is none, so pod buyers need a different brand.
Who each suits
NEWLUX
Who it suits
- Buyers in ES and PT who want a programmable pot with a long program list and no plan to renew.
- Readers comparing against GASTROBACK on breadth, who will find air fryer and multicooker narrower than air fryer, multicooker and blender.
- Cooks weighing Chef iQ, whose multicooker leaves out the air-fryer that sits alongside the multicooker here.
Who should look elsewhere
- Shoppers after blending or mixing kit, since GASTROBACK covers air fryer, multicooker and blender while NEWLUX stops at air fryer and multicooker.
- Buyers who only want programmable cooking, since Chef iQ lists multicooker and keeps the comparison tight.
- Large households planning batch cooking: 6 l sits at 35 of 69 on capacity, and delivery runs to ES and PT only.
SharkNinja Australia
Who it suits
- Australian households replacing several small appliances in a single basket, since the catalogue covers air fryer, multicooker and blender and delivery covers AU.
- Coffee drinkers who want fresh beans from a grinder built in, with an auto frother on espresso and bean to cup machines and no capsule format to manage.
- Vacuum buyers after a self empty dock on a robot model, or 70 minutes of cordless runtime for spot cleans.
Who should look elsewhere
- Cooks who want stand mixers in the same bundle: GASTROBACK lists them in air fryer, multicooker and blender.
- Buyers who want a single appliance type done thoroughly: Chef iQ builds around multicooker on its own.
- Anyone shopping outside Australia, since AU covers a single market and the support route is a help centre.
Current offers
NEWLUX
Current offer
Discount code
5% off first order for newsletter signup: 5%
First purchase, not combinable with other promotions
Source, checked September 30, 2026
SharkNinja Australia
Current offer
Discount code
10% off your first order (newsletter): 10% off first order
Sign up for the newsletter; code issued on subscription
Source, checked September 30, 2026
Country by country
| Country | NEWLUX | SharkNinja Australia |
|---|---|---|
| Australia | No | Yes |
| Portugal | Yes | No |
| Spain | Yes | No |
Questions about each
NEWLUX
What does a NEWLUX kitchen appliance cost?+
The kitchen range starts at €39.95 and the home cleaning range at €39.95, with the flagship model at €99.95. Nothing here recurs: these are purchase prices, so €39.95 is what a buyer pays at checkout rather than an instalment on a plan that renews.
Which models should I look at first?+
The named models are Chef Pot V170, Smart Chef V600, Smart Foodie V1400 Touch, and the range covers air fryer and multicooker. The published specifications come from the multicooker in that line, so the bowl size, program count, wattage and warranty describe that model rather than every machine NEWLUX sells.
SharkNinja Australia
What does the cheapest SharkNinja Australia product cost?+
The range starts at AUD 8.99 at the cheapest end of the catalogue. Among the brands compared here, SharkNinja Australia places 5 of 87 on lowest listed price, which puts the entry point near the front of a wide field. Buyers budgeting for a full appliance should start with the coffee machines.
How much do the coffee machines cost?+
The coffee range covers espresso and bean to cup machines. The entry coffee machine is priced at AUD 999.99 and the flagship at AUD 1,199.99, so the step up buys the top of the range rather than a different category. The flagship machine also carries a grinder built in and an auto frother.