Updated September 30, 2026 · SmartHomeCue Editorial Team
Buture vs Rowenta
Buture vs Rowenta: the differences
| Compare | Buture ReviewVisitVisit | Rowenta ReviewSee alternativesSee alternatives |
|---|---|---|
| Reference models | Buture VC90, Buture BP20, Buture X9, Buture JR700 Blue | X-FORCE FLEX 16.60 RH9C36, X-Force Flex 15.60 RH99F1, X-Clean 12 GZ7257 |
| Entry price | €96.95 | €74.99Lower |
| Flagship price | €236.95Lower | €599.99 |
| Runtime | 60 | 90Higher |
| Warranty | 3 yearsHigher | 2 years |
| Markets | AT, BA, BE, BG, CA, CH, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, JP, LI, LT, LU, LV, MC, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, USCovers more | AT |
| Dust bin capacity (ml) | 1,500 | Not confirmed |
Same on both: Spare parts shop (Yes).
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Key differences
- Entry price is lower at Rowenta: €74.99 vs €96.95.
- Flagship price is lower at Buture: €236.95 vs €599.99.
- Runtime is higher at Rowenta: 90 vs 60.
- Warranty is higher at Buture: 3 years vs 2 years.
- Support channels: only Buture offers Email.
- Support channels: only Rowenta offers Chat.
- Founded is lower at Rowenta: 1909 vs 2015.
- Products: only Rowenta offers Robot vacuum, Upright, Wet dry.
- Markets: only Buture offers BA, BE, BG.
Our verdict on each
Buture
Buture suits households after a cordless stick or handheld vacuum at entry and flagship prices of €96.95 and €236.95, with runtime of 60 minutes and a 3 years warranty behind it. The trade-off is scope rather than price: the range covers stick and handheld only, so buyers wanting a robot or wet-dry machine should look...
Rowenta
Rowenta suits households that want floor care and air quality from one familiar name without paying flagship money. Cordless vacuums start at €74.99 and the purifier line starts at €52.99, and each purchase carries 2 years of cover. A single market, AT, and chat and help centre support keep the picture narrow.
Score breakdown
| Area | Buture | Rowenta |
|---|---|---|
| Cost | 9.6HigherEntry at €96.95 and flagship at €236.95, with the flagship price ranked 10 among 66 brands. | 9.2Entry cordless price of €74.99 sits under the site entry median of €127.49, with €36.99 yearly filter cost. |
| Offer | 9.0HigherRuntime of 60 minutes, a 1,500 ml bin, 3 years of warranty and a spare parts shop. | 8.9Spans robot vacuum, stick and upright from robot to handheld, plus purifiers with hepa h13 and carbon filters and 35 m² coverage. |
| Trust | 8.5The 3 years warranty helps, but support runs on email and help centre only, with no phone or chat route. | 9.7HigherBacked by 2 years of cover and a spare parts shop, sold through SEB OESTERREICH HANDELS GmbH. |
Positions in our rankings
| Ranking | Buture | Rowenta |
|---|---|---|
| Cordless vacuums | 4 of 38 | 12 of 38 |
Which one suits you
Pick Buture if cost, flagship price, warranty, and markets matter most.
Pick Rowenta if entry price and runtime matter most.
Every fact side by side
| Fact | Buture | Rowenta |
|---|---|---|
| Products | Stick, Handheld | Robot vacuum, Stick, Upright, Wet dry, HandheldCovers more |
| Legal entity | PUTURE CO.LTD. | SEB OESTERREICH HANDELS GmbH |
| Headquarters | United States | France |
| Founded | 2015 | 1909Lower |
| Support channels | Email, Help centre | Chat, Help centre |
Air treatment
| Fact | Buture | Rowenta |
|---|---|---|
| Price from | Not confirmed | €52.99 |
| Clean air delivery rate (m³/h) | Not confirmed | 107 |
| Room size (m²) | Not confirmed | 35 |
| Filter types | Not confirmed | Hepa h13, Carbon |
| Filter cost per year | Not confirmed | €36.99 |
| Filter change interval | Not confirmed | 12 months |
| Quietest noise level (dB) | Not confirmed | 21.5 |
| Power use (W) | Not confirmed | 2,100 |
| Mobile app | Not confirmed | Yes |
Where each stands against the rest
| Fact | Buture | Rowenta | Median |
|---|---|---|---|
| Entry price | €96.95below the median | €74.99lowest quarter | €114.50 |
| Flagship price | €236.95lowest quarter | €599.99above the median | €539.99 |
| Runtime | 60below the median | 90below the median | 120 |
| Dust bin capacity (ml) | 1,500above the median | Not confirmed | 700 |
| Warranty | 3 yearshighest quarter | 2 yearsat the median | 2 years |
Median across 66 listed brands.
Pros and cons
Buture
Pros
- Runtime of 60 minutes on a charge covers a full clean of a flat or a medium sized home in a single pass.
- The 1,500 ml bin is large enough that a full runtime is usable without stopping mid clean to empty it.
- A 3 years warranty is a long commitment on a machine bought outright, more cover than most buyers budget around.
Cons
- The Buture range is stick and handheld only, while Hoover, Ewbank and Daewoo Electricals also list robot vacuums, uprights and wet-dry machines.
- Support runs on email and help centre only, so anyone who wants to speak to a person is left with written replies.
- The reference models, Buture VC90, Buture BP20, Buture X9, Buture JR700 Blue, top out in stick and handheld form, so there is no robot or wet-dry flagship to move up to.
Rowenta
Pros
- Entry pricing sits well under the market: cordless models start at €74.99 and purifiers at €52.99, below the site figures of €79.83 for vacuums and €42.39 for purifiers.
- Cordless runtime reaches 90 minutes, which is the working figure for a large home rather than a quick spot clean.
- A spare parts shop is listed, so worn brushes, filters and batteries can be replaced without replacing the machine.
Cons
- Sales are limited to AT, so anyone outside that market faces no local route to buy or return.
- Support runs on chat and help centre only, with no phone line listed for troubleshooting.
- Airflow of 107 m³/h is modest next to the site purifier median of 429.85 m³/h, so the units suit smaller rooms rather than open plans.
Who each suits
Buture
Who it suits
- Buyers who want a single cordless stick or handheld machine and can work with a 1,500 ml bin instead of a docking base.
- Homeowners and renters who want 60 minutes of runtime and 3 years of cover on a purchase priced at €96.95.
- Shoppers inside AT, BA and BE who are comfortable with support by email and help centre.
Who should look elsewhere
- Robot vacuum buyers: Hoover, Ewbank and Daewoo Electricals list robot vacuums that navigate and clean on their own, while the Buture range is stick and handheld only.
- Anyone after an upright or wet-dry machine: Ewbank lists robot vacuum, stick and upright and Daewoo Electricals lists robot vacuum, stick and upright, formats the Buture range does not cover.
Rowenta
Who it suits
- Households in AT who want a stick vacuum and a purifier under one roof brand.
- Renters and flat owners who need floor care sized to a smaller footprint, since the purifier covers 35 m² and the cordless line runs 90 minutes.
- Owners of an older unit who want to keep going, with a spare parts shop and 2 years of cover on a new machine.
Who should look elsewhere
- Shoppers in other markets, since sales are limited to AT.
- Buyers who want phone support, as support runs on chat and help centre.
- Large open plan homes needing high airflow, since the purifier delivers 107 m³/h against a site median of 429.85 m³/h.
Current offers
Buture
Current offer
Discount code
New customer coupon: 10% off first purchase: 10% off first purchase
Subscribe to the Buture newsletter; new customer coupon
Source, checked September 30, 2026
Country by country
| Country | Buture | Rowenta |
|---|---|---|
| Australia | Yes | No |
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Canada | Yes | No |
| Croatia | Yes | No |
| Czechia | Yes | No |
| Denmark | Yes | No |
8 of 37 countries where either is available.
Questions about each
Buture
How much does a Buture vacuum cost?+
Buture's cordless range has two published price ends. The entry machine is priced at €96.95 and the Buture flagship at €236.95. Both figures are the price of the vacuum itself, so a buyer is weighing a single purchase outlay rather than a plan that renews each year. Across the 66 brands ranked on flagship price, that figure sits near the front.
What types of vacuum does Buture sell, and which models are listed?+
The Buture range is stick and handheld only, meaning cordless sticks and handhelds. The reference models are Buture VC90, Buture BP20, Buture X9, Buture JR700 Blue. Hoover, Ewbank and Daewoo Electricals all list robot vacuums as well, so a shopper who wants a machine that drives itself will not find that format in the Buture line.
Rowenta
How much does a Rowenta cordless vacuum cost?+
Cordless models start at €74.99, with the flagship cordless machine at €599.99. The entry figure is a single purchase price rather than a subscription, and the site median entry price is €127.49. Every machine carries 2 years of cover.
What will a Rowenta air purifier cost to run?+
Purifiers start at €52.99, with the flagship unit drawing 107 m³/h of air. The flagship model's filter set is quoted at €36.99 a year, against a site median of €80.67, so the running cost sits below the middle of the market.