Rowenta review

Updated September 30, 2026 · SmartHomeCue Editorial Team · Facts checked September 30, 2026

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Our verdict

Rowenta suits households that want floor care and air quality from one familiar name without paying flagship money. Cordless vacuums start at €74.99 and the purifier line starts at €52.99, and each purchase carries 2 years of cover. A single market, AT, and chat and help centre support keep the picture narrow.

Key facts

Best for
One brand for cordless floor care and air purifiers, bought in AT with 2 years of cover.
Reference models
X-FORCE FLEX 16.60 RH9C36, X-Force Flex 15.60 RH99F1, X-Clean 12 GZ7257 (Source, checked September 30, 2026)
Entry price
€74.99 (Source, checked September 30, 2026)
Flagship price
€599.99 (Source, checked September 30, 2026)
Runtime
90 (Source, checked September 30, 2026)
Warranty
2 years (Source, checked September 30, 2026)
Spare parts shop
Yes (Source, checked September 30, 2026)
Markets
AT (Source, checked September 30, 2026)
Legal entity
SEB OESTERREICH HANDELS GmbH (Source, checked September 30, 2026)
Headquarters
France (Source, checked September 30, 2026)
Founded
1909 (Source, checked September 30, 2026)
Support channels
Chat, Help-centre (Source, checked September 30, 2026)
Products
Robot vacuum, Stick, Upright, Wet dry, Handheld
Official website
rowenta.at

Air treatment

Reference models
X-FORCE FLEX 16.60 RH9C36, X-Force Flex 15.60 RH99F1, X-Clean 12 GZ7257 (Source, checked September 30, 2026)
Price from
€52.99 (Source, checked September 30, 2026)
Clean air delivery rate (m³/h)
107 (Source, checked September 30, 2026)
Room size (m²)
35 (Source, checked September 30, 2026)
Filter cost per year
€36.99 (Source, checked September 30, 2026)
Filter change interval
12 months (Source, checked September 30, 2026)
Quietest noise level (dB)
21.5 (Source, checked September 30, 2026)
Power use (W)
2,100 (Source, checked September 30, 2026)
Mobile app
Yes (Source, checked September 30, 2026)
Warranty
2 years (Source, checked September 30, 2026)
Markets
AT (Source, checked September 30, 2026)
Legal entity
SEB OESTERREICH HANDELS GmbH (Source, checked September 30, 2026)
Headquarters
France (Source, checked September 30, 2026)
Founded
1909 (Source, checked September 30, 2026)
Support channels
Chat, Help-centre (Source, checked September 30, 2026)
Products
Robot vacuum, Stick, Upright, Wet dry, Handheld
Filter types
Hepa h13, Carbon

Pros and cons

Pros

  • Entry pricing sits well under the market: cordless models start at €74.99 and purifiers at €52.99, below the site figures of €79.83 for vacuums and €42.39 for purifiers.
  • Cordless runtime reaches 90 minutes, which is the working figure for a large home rather than a quick spot clean.
  • A spare parts shop is listed, so worn brushes, filters and batteries can be replaced without replacing the machine.
  • Purifiers combine hepa h13 and carbon filters with a stated room coverage of 35 m², and filter changes are due every 12 months.
  • A mobile app is listed for the purifier range, and support runs on chat and help centre.

Cons

  • Sales are limited to AT, so anyone outside that market faces no local route to buy or return.
  • Support runs on chat and help centre only, with no phone line listed for troubleshooting.
  • Airflow of 107 m³/h is modest next to the site purifier median of 429.85 m³/h, so the units suit smaller rooms rather than open plans.
  • The flagship cordless price of €599.99 pushes the top of the range past the site flagship median of €492.95.

Ready to try Rowenta?

Scored 9.2 / 10 by SmartHomeCue.

See alternatives

Who it suits

  • Households in AT who want a stick vacuum and a purifier under one roof brand.
  • Renters and flat owners who need floor care sized to a smaller footprint, since the purifier covers 35 m² and the cordless line runs 90 minutes.
  • Owners of an older unit who want to keep going, with a spare parts shop and 2 years of cover on a new machine.

Who should look elsewhere

  • Shoppers in other markets, since sales are limited to AT.
  • Buyers who want phone support, as support runs on chat and help centre.
  • Large open plan homes needing high airflow, since the purifier delivers 107 m³/h against a site median of 429.85 m³/h.

What it does well

The cordless line is built for longer sessions. Runtime runs to 90 minutes, which suits a full floor rather than a quick tidy, and the reference models behind that figure come from the X-Force Flex and X-Clean cordless ranges. The product types on offer span robot vacuums, stick, upright, wet-dry and handheld machines, so a single brand can cover floors of several shapes. On upkeep, a spare parts shop is listed, which means filters, brushes and batteries can be renewed instead of forcing a replacement. That matters most on the air side, where the purifier uses hepa h13 and carbon filters and the quoted service interval is 12 months. Coverage is stated at 35 m², and noise starts low at 21.5 dB on the smallest purifier. Every purchase is backed by 2 years of cover, so the entry and flagship machines carry the same term.

Pricing

These are one-off purchase prices, with nothing recurring at renewal, so the entry figure and the flagship figure are what you actually pay. Cordless vacuums start at €74.99 and the flagship cordless model sits at €599.99. That entry point lands below the site floor-quartile entry price of €79.83 and well under the site median of €127.49, which places Rowenta among the cheaper names to get started with. The flagship price of €599.99 lands above the site median flagship of €492.95, so the top of the cordless range is where the money goes. Air purifiers follow a similar shape, starting at €52.99 against a site purifier floor quartile of €42.39 and a median of €96.46. Ongoing ownership cost is limited to filters, quoted at €36.99 a year for the flagship purifier against a site median of €80.67, so the running cost also sits below the middle of the market.

Who runs it

Rowenta is a French home appliance name, founded in 1909 and headquartered in France. The store that supplies these models is run by SEB OESTERREICH HANDELS GmbH, and the sales terms published for this range cover AT only, which is the single biggest limit on where the pricing above is available. After sales runs on chat and help centre, so help is a chat line and a help centre rather than a phone desk. Spare parts are sold through the brand's own shop, and new machines carry 2 years of cover. There is no mobile app listed for the vacuum side, while the purifier range does have a mobile app for control.

How Rowenta compares

Frequently asked questions

How much does a Rowenta cordless vacuum cost?+

Cordless models start at €74.99, with the flagship cordless machine at €599.99. The entry figure is a single purchase price rather than a subscription, and the site median entry price is €127.49. Every machine carries 2 years of cover.

What will a Rowenta air purifier cost to run?+

Purifiers start at €52.99, with the flagship unit drawing 107 m³/h of air. The flagship model's filter set is quoted at €36.99 a year, against a site median of €80.67, so the running cost sits below the middle of the market.

How often do the purifier filters need changing?+

The stated service interval is 12 months, and the filter types are hepa h13 and carbon. Replacement filters are sold through the brand's spare parts shop, so a swap needs no third party. Buyers who want help finding the right cartridge can use chat and help centre.

Can I buy Rowenta outside my home country?+

Sales are limited to AT, and the supplying company is SEB OESTERREICH HANDELS GmbH. That means prices quoted here apply inside that market only. Anyone shopping elsewhere should check a regional Rowenta store before committing.

Does the cordless vacuum run long enough for a big home?+

Runtime reaches 90 minutes on the cordless line, and the product types listed include robot vacuum, stick and upright machines, so larger floor care options exist. Buyers wanting more coverage per charge may prefer a model with a longer runtime, or pair the vacuum with a purifier for other rooms.

What kinds of machines does Rowenta make?+

The range covers robot vacuum, stick and upright machines, with the reference models drawn from the X-Force Flex and X-Clean cordless ranges. A buyer who only needs one floor care type may find that a narrower brand such as Philips, which lists robot vacuum and wet dry, fits better.

How do I get help with a Rowenta machine?+

Support runs on chat and help centre, so a chat line and a help centre are the routes in. There is no phone desk listed. Owners who prefer talking to a person may want a brand with broader support, while anyone keeping the machine for years can rely on the spare parts shop.

Is a Rowenta purifier loud enough for a bedroom?+

Noise starts at 21.5 dB on the smaller purifier, and the app is listed for the purifier range so settings can be adjusted. Coverage is stated at 35 m², which suits a single room rather than an open plan. Buyers with larger spaces may need a higher airflow unit than 107 m³/h.

Sources

Compiled from 9 source pages, checked September 30, 2026. We did not open an account.

Not confirmed yet: Top suction (Pa), Self-empty dock, Mop type.

Rowenta

One brand for cordless floor care and air purifiers, bought in AT with 2 years of cover.

9.2/10See alternatives

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