Updated September 30, 2026

What is Price flagship?

In short

Price flagship is the highest price a brand shows on its own page and answers what the top of the range costs.

Price flagship is the highest price a brand shows on its own shop or pricing page. It is the ceiling of the range and answers a different question from the entry price: what the top of the range costs. 1st In Coffee lists $5,499 for its flagship espresso machine, and Arno lists BRL 2,599.99 for its automatic coffee maker. A wide gap between entry and flagship usually means several product families sit in between.

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