Updated September 30, 2026 · SmartHomeCue Editorial Team
AirWin Group vs BOROUX Water Filtration
AirWin Group vs BOROUX Water Filtration: the differences
| Compare | AirWin Group ReviewVisitVisit | BOROUX Water Filtration ReviewVisitVisit |
|---|---|---|
| Filter system | Reverse osmosis | Countertop |
| Reference models | Ciarra BloomBox CBPCM551-P, Ciarra Home Brew CBSACM-D6 | BOROUX 3-Gallon Water Filter System, BOROUX 1.8-Gallon Water Filter System, BOROUX Proactive Fluoride Reduction Filter, Shower Filter System |
| Price from | €412.85 | €245.95Lower |
| Cartridge price | €69.99 to €99.99Lower | €163.95 |
| Filter cost per year | €99.99Lower | €163.95 |
| Warranty | 2 yearsHigher | 1 year |
| Markets | GB, DE, ES, FR, IT, US | US, CA, AU, FR, MX, GB |
| Cartridge life (l) | Not confirmed | 22,712 |
| Certification scope | Not confirmed | WQA Gold Seal certification of BOROUX water filter systems and filters: NSF/ANSI 42 drinking water treatment units, aesthetic effects (Nominal Particulate Class I), NSF/ANSI/CAN 401 emerging contaminants (microplastics 0.5 um to under 1 um) and NSF/ANSI/CAN 372 lead-free materials |
| PFAS and lead reduction | Not confirmed | Yes |
Same on both: Installation required (No).
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Key differences
- AirWin Group scores higher overall: 8.9 vs 8.8.
- Price from is lower at BOROUX Water Filtration: €245.95 vs €412.85.
- Cartridge price is lower at AirWin Group: €69.99 to €99.99 vs €163.95.
- Filter cost per year is lower at AirWin Group: €99.99 vs €163.95.
- Warranty is higher at AirWin Group: 2 years vs 1 year.
- Support channels: only BOROUX Water Filtration offers Chat, Phone, Help centre.
- Founded is lower at BOROUX Water Filtration: 2015 vs 2017.
- Markets: only AirWin Group offers DE, ES, IT.
- Markets: only BOROUX Water Filtration offers CA, AU, MX.
Our verdict on each
AirWin Group
AirWin Group suits buyers who want espresso with a built in grinder without paying premium kitchen money, and its overall score is 8.9. The 2 year warranty is the trust anchor, while narrow support is the catch for anyone who wants to pick up a phone.
BOROUX Water Filtration
BOROUX Water Filtration suits households that want certified filtration on a countertop with no plumbing work. The €245.95 entry price sits above the middle of this group, and the €163.95 cartridge is the line to watch, so running cost is the trade-off rather than the ticket.
Score breakdown
| Area | AirWin Group | BOROUX Water Filtration |
|---|---|---|
| Cost | 9.2HigherEntry at €179.99 and a flagship at €339.99 keep the range affordable, while €99.99 in filter cost is the weak spot. | 8.4Filters at €163.95 and €163.95 a year sit at the expensive end, offset by a countertop system that needs no fitting. |
| Offer | 8.9The range covers espresso and portable espresso and adds an auto frother system for milk drinks. | 9.2HigherA countertop system that needs no installation, sold across US, CA and AU, covers most homes without plumbing work. |
| Trust | 8.2A 2 year warranty helps, but support is email only from a brand based in HK and founded in 2017. | 8.8HigherWQA Gold Seal certification to 42 and 401 standards, PFAS and lead reduction, and support on email, chat and phone. |
The numbers side by side
| Fact | AirWin Group | BOROUX Water Filtration |
|---|---|---|
| Price from | €412.85 | €245.95 |
| Cartridge price | €69.99 to €99.99 | €163.95 |
| Filter cost per year | €99.99 | €163.95 |
| Warranty | 2 years | 1 year |
Which one suits you
Pick AirWin Group if cost, cartridge price, filter cost per year, and warranty matter most.
Pick BOROUX Water Filtration if offer, trust, and price from matter most.
A third option
Waterdrop（EU） has cartridge price at €33.99, against €69.99 to €99.99 for AirWin Group and €163.95 for BOROUX Water Filtration.
Waterdrop（EU） reviewHow they place
| Ranking | AirWin Group | BOROUX Water Filtration |
|---|---|---|
| Water filters | 9 of 80 | 11 of 80 |
Every fact side by side
| Fact | AirWin Group | BOROUX Water Filtration |
|---|---|---|
| NSF/ANSI standards | Not confirmed | 42, 401 |
| Legal entity | Not confirmed | James Enterprise Inc. |
| Headquarters | Hong Kong | United States |
| Founded | 2017 | 2015Lower |
| Support channels | Email, Chat, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | AirWin Group | BOROUX Water Filtration | Median |
|---|---|---|---|
| Price from | €412.85highest quarter | €245.95highest quarter | €77.77 |
| Cartridge price | €69.99 to €99.99highest quarter | €163.95highest quarter | €35 |
| Cartridge life (l) | Not confirmed | 22,712highest quarter | 2,862.5 |
| Filter cost per year | €99.99at the median | €163.95highest quarter | €99.99 |
| Warranty | 2 yearsat the median | 1 yearbelow the median | 2 years |
Median across 47 listed brands.
Pros and cons
AirWin Group
Pros
- Entry at €179.99 opens the range cheaply, and the flagship only rises to €339.99.
- A grinder is built in, so beans go from whole to cup without a separate grinder on the counter.
- A 2 year warranty is a clear trust signal for an appliance used every morning.
Cons
- Support runs on email only, so a fault means a written exchange.
- Cartridges cost €69.99 to €99.99, above the €44.42 cartridge typical on the site, and the running filter cost is €99.99.
- The 15 bar pump sits below the 19 bar espresso pump typical on the site.
BOROUX Water Filtration
Pros
- Cartridge life of 22,712 litres ranks at 2 out of 26 brands, so the pricey media goes further.
- WQA Gold Seal certification covers drinking water treatment units for aesthetic effects, emerging contaminants including microplastics, and lead-free material requirements.
- Installation required is listed as no, so a countertop system is set up where you already have a tap, with no plumber involved.
Cons
- Filters cost €163.95 each and €163.95 a year, and cartridge price ranks at 46 out of 50 brands.
- The entry price of €245.95 ranks at 35 out of 52 brands, above the middle of the group.
- Warranty cover of 1 year is short for a system most households expect to keep in place.
Who each suits
AirWin Group
Who it suits
- Budget buyers who want espresso and a frother in the same machine rather than a bean to cup setup from Philips.
- People with small kitchens, since espresso and portable espresso covers a portable machine alongside a full size one.
- Shoppers in the United Kingdom, DE and ES who can buy the brand locally and are content with email support.
Who should look elsewhere
- Anyone who wants bean to cup or drip brewing, since Philips and Daewoo Electricals both list those types.
- Buyers who need phone or live chat help, as support runs on email only.
- Households watching water running costs, because cartridges cost €69.99 to €99.99 and the filter cost is €99.99 a year.
BOROUX Water Filtration
Who it suits
- Households that want certified countertop filtration without booking an installer.
- Buyers in the United States, CA and AU who want both tank sizes, a fluoride reduction filter and a shower filter in one range.
- People who filter a lot of water each week and can plan around a €163.95 cartridge.
Who should look elsewhere
- Reverse osmosis shoppers, since Waterdrop (EU) and Culligan Consumer Products both run reverse osmosis and reverse osmosis systems where BOROUX is countertop.
- Anyone set on a plumbed kitchen purifier, because the IBBL range is built around compressor purifiers such as the IBBL E-Due Eletrônico Prata Bivolt and the IBBL Viváx Touch.
Country by country
| Country | AirWin Group | BOROUX Water Filtration |
|---|---|---|
| Australia | No | Yes |
| Canada | No | Yes |
| France | No | Yes |
| Mexico | No | Yes |
| United Kingdom | No | Yes |
| United States | No | Yes |
Questions about each
AirWin Group
How much is the cheapest AirWin Group machine?+
Entry sits at €179.99, and the named machines are Ciarra BloomBox CBPCM551-P, Ciarra Home Brew CBSACM-D6. The grinder is built into the Home Brew, while the BloomBox is the portable espresso option, so the cheapest machine is not the one carrying the grinder. That entry figure is the number most budget buyers will start from.
What does the top AirWin Group machine cost?+
The flagship is €339.99, a modest step above the €179.99 entry price. For a range this short the gap is tight, so the grinder model does not carry a premium that changes the decision. Wider espresso ranges on this site list top prices many times higher.
BOROUX Water Filtration
What does a BOROUX water filter cost to buy?+
BOROUX lists its entry price at €245.95 for the system itself, paid once rather than as a subscription. That ranks at 35 out of 52 brands in this group, so it sits above a basic jug or tap filter in the same set. The next price to check is the replacement media.
What do the replacement filters cost?+
A replacement cartridge is €163.95, and the annual filter spend on the range is €163.95. The cartridge price ranks at 46 out of 50 brands and the yearly figure at 40 out of 46, which makes the media the line to weigh before the system price. It is the part of the cost that repeats.
Other options to compare
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