Updated September 30, 2026 · SmartHomeCue Editorial Team
BOROUX Water Filtration vs Water & Wellness
BOROUX Water Filtration vs Water & Wellness: the differences
| Compare | BOROUX Water Filtration ReviewVisitVisit |  Water & Wellness |
|---|---|---|
| Reference models | BOROUX 3-Gallon Water Filter System, BOROUX 1.8-Gallon Water Filter System, BOROUX Proactive Fluoride Reduction Filter, Shower Filter System | AquaTru Classic Reverse Osmosis Water System; AquaTru Carafe (AT100) |
| Price from | €245.95 | $375 |
| Cartridge price | €163.95 | $29.95 to $59.95 |
| Cartridge life (l) | 22,712Higher | 2,271 |
| Filter cost per year | €163.95 | $89.87 |
| Certification scope | WQA Gold Seal certification of BOROUX water filter systems and filters: NSF/ANSI 42 drinking water treatment units, aesthetic effects (Nominal Particulate Class I), NSF/ANSI/CAN 401 emerging contaminants (microplastics 0.5 um to under 1 um) and NSF/ANSI/CAN 372 lead-free materials | Certified NSF Standards; independently tested to remove 83 contaminants including lead, PFA and fluoride |
| Markets | US, CA, AU, FR, MX, GBCovers more | US |
| Warranty | 1 year | Not confirmed |
Same on both: Filter system (Countertop), PFAS and lead reduction (Yes), Installation required (No).
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Key differences
- Water & Wellness scores higher overall: 9.1 vs 8.8.
- Cartridge life (l) is higher at BOROUX Water Filtration: 22,712 vs 2,271.
- Support channels: only BOROUX Water Filtration offers Chat.
- Founded is lower at Water & Wellness: 1978 vs 2015.
- BOROUX Water Filtration is available in 5 more countries.
- Markets: only BOROUX Water Filtration offers CA, AU, FR.
Our verdict on each
BOROUX Water Filtration
BOROUX Water Filtration suits households that want certified filtration on a countertop with no plumbing work. The €245.95 entry price sits above the middle of this group, and the €163.95 cartridge is the line to watch, so running cost is the trade-off rather than the ticket.
Water & Wellness
Water & Wellness suits US households that want certified contaminant removal and no installation work. The AquaTru Classic starts at $375, cartridges last 2,271 litres and the running cost is $89.87 a year. Buyers outside the US should look elsewhere.
Score breakdown
| Area | BOROUX Water Filtration | Water & Wellness |
|---|---|---|
| Cost | 8.4Filters at €163.95 and €163.95 a year sit at the expensive end, offset by a countertop system that needs no fitting. | 9.2HigherEntry price is $375 and the running filter cost $89.87 a year ranks 18 of 46. |
| Offer | 9.2HigherA countertop system that needs no installation, sold across US, CA and AU, covers most homes without plumbing work. | 8.9Cartridge life of 2,271 litres plus certified NSF Standards, and installation is not needed, so setup costs nothing. |
| Trust | 8.8WQA Gold Seal certification to 42 and 401 standards, PFAS and lead reduction, and support on email, chat and phone. | 9.7HigherCertified NSF Standards testing, support on phone, help centre and email and a firm founded in 1978. |
Licences and countries
| Country | BOROUX Water Filtration | Water & Wellness |
|---|---|---|
| Headquarters | United States | United States |
Available in 1 country for both. Additional countries for BOROUX Water Filtration: 5.
What we checked
BOROUX Water Filtration
- boroux.com: 16 facts, checked September 30, 2026
Water & Wellness
- waterandwellness.com: 14 facts, checked September 30, 2026
How they place
| Ranking | BOROUX Water Filtration | Water & Wellness |
|---|---|---|
| Water filters | 11 of 80 | 6 of 80 |
Every fact side by side
| Fact | BOROUX Water Filtration | Water & Wellness |
|---|---|---|
| NSF/ANSI standards | 42, 401 | Not confirmed |
| Legal entity | James Enterprise Inc. | Water and Wellness, LLC |
| Headquarters | United States | United States |
| Founded | 2015 | 1978Lower |
| Support channels | Email, Chat, Phone, Help centreCovers more | Phone, Help centre, Email |
Air treatment
| Fact | BOROUX Water Filtration | Water & Wellness |
|---|---|---|
| Products | Not confirmed | Purifier |
| Clean air delivery rate (m³/h) | Not confirmed | 326 |
| Room size (m²) | Not confirmed | 118.36 |
| Filter types | Not confirmed | Hepa h13, Carbon |
| Filter change interval | Not confirmed | 6 months |
Where each stands against the rest
| Fact | BOROUX Water Filtration | Water & Wellness | Median |
|---|---|---|---|
| Cartridge life (l) | 22,712highest quarter | 2,271below the median | 2,862.5 |
| Warranty | 1 yearbelow the median | Not confirmed | 2 years |
Median across 47 listed brands.
Pros and cons
BOROUX Water Filtration
Pros
- Cartridge life of 22,712 litres ranks at 2 out of 26 brands, so the pricey media goes further.
- WQA Gold Seal certification covers drinking water treatment units for aesthetic effects, emerging contaminants including microplastics, and lead-free material requirements.
- Installation required is listed as no, so a countertop system is set up where you already have a tap, with no plumber involved.
Cons
- Filters cost €163.95 each and €163.95 a year, and cartridge price ranks at 46 out of 50 brands.
- The entry price of €245.95 ranks at 35 out of 52 brands, above the middle of the group.
- Warranty cover of 1 year is short for a system most households expect to keep in place.
Water & Wellness
Pros
- Certified NSF Standards with independent testing across a wide contaminant set including lead, PFA and fluoride
- PFAS and lead reduction confirmed on the AquaTru range
- Installation is not required, so a countertop system sets up with no plumber
Cons
- Filter cost of $89.87 a year ranks 18 of 46, so the running cost sits above the middle of the field
- Entry price of $375 ranks 37 of 52, higher than most rivals at the starting rung
- Cartridge life of 2,271-litre ranks 15 of 26, below the group median
Who each suits
BOROUX Water Filtration
Who it suits
- Households that want certified countertop filtration without booking an installer.
- Buyers in the United States, CA and AU who want both tank sizes, a fluoride reduction filter and a shower filter in one range.
- People who filter a lot of water each week and can plan around a €163.95 cartridge.
Who should look elsewhere
- Reverse osmosis shoppers, since Waterdrop (EU) and Culligan Consumer Products both run reverse osmosis and reverse osmosis systems where BOROUX is countertop.
- Anyone set on a plumbed kitchen purifier, because the IBBL range is built around compressor purifiers such as the IBBL E-Due Eletrônico Prata Bivolt and the IBBL Viváx Touch.
Water & Wellness
Who it suits
- US households that want certified contaminant removal including lead, PFA and fluoride
- Renters and busy families who cannot host a plumber, since installation is not required
- Owners who prefer buying filters outright, with cartridges at $29.95 to $59.95
Who should look elsewhere
- Buyers in other markets, since the range covers US only
- Shoppers chasing the cheapest running cost, because $89.87 a year ranks 18 of 46
Current offers
Water & Wellness
Current offer
Discount code
10% off your first order: 10% off first order
Email newsletter signup
Source, checked September 30, 2026
Country by country
| Country | BOROUX Water Filtration | Water & Wellness |
|---|---|---|
| Australia | Yes | No |
| Canada | Yes | No |
| France | Yes | No |
| Mexico | Yes | No |
| United Kingdom | Yes | No |
| United States | Yes | Yes |
Questions about each
BOROUX Water Filtration
What does a BOROUX water filter cost to buy?+
BOROUX lists its entry price at €245.95 for the system itself, paid once rather than as a subscription. That ranks at 35 out of 52 brands in this group, so it sits above a basic jug or tap filter in the same set. The next price to check is the replacement media.
What do the replacement filters cost?+
A replacement cartridge is €163.95, and the annual filter spend on the range is €163.95. The cartridge price ranks at 46 out of 50 brands and the yearly figure at 40 out of 46, which makes the media the line to weigh before the system price. It is the part of the cost that repeats.
Water & Wellness
What does the AquaTru Classic cost to buy?+
The AquaTru Classic range starts at $375. That is the price of the unit at purchase, and the ongoing money is the filter set, priced at $29.95 to $59.95. On top of that, replacements run at $89.87 a year for the AquaTru Classic cartridge pack.
What do replacement filters cost over a year?+
Replacement filters run at $29.95 to $59.95 for the range, and a single AquaTru Classic year pack works out at $89.87 a year. Owners can buy cartridges on their own schedule rather than through any plan.
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